A Technical Vybe
This direct mail campaign to paper manufacturers used a simple Q&A format to debunk myths and negative perceptions associated with enzymatic pre-bleaching of pulp. The six-part series included both flat mailers and a pop-up cube, and featured microscopic images of wood fiber.
![](https://blankenshipcreative.com/wp-content/uploads/2018/10/Vybrant_flat_series_1200x1008px.jpg)
![](https://blankenshipcreative.com/wp-content/uploads/2018/10/Vybrant_flat_reveal_1200x1045px.jpg)
![](https://blankenshipcreative.com/wp-content/uploads/2018/10/Vybrant_flat_reveal2_1200x1661px.jpg)
![](https://blankenshipcreative.com/wp-content/uploads/2018/10/Vybrant_cube_outside_1200x697px.jpg)
![](https://blankenshipcreative.com/wp-content/uploads/2018/10/Vybrant_cube_inside_1200x1023px.jpg)
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Credits:
Design | Jeff Blankenship
Copy | Randy Parker
Client | Buckman